A summary of traditional brainstorming

1. Decide what you want to investigate and achieve
2. Plan your sessions and invite participants
3. Introduce and run your session using the following rules:
   • Postpone and withhold your judgment of ideas
   • Encourage wild and exaggerated ideas
   • Quantity counts at this stage, not quality
   • Build on the ideas put forward by others
   • Every person and every idea has equal worth
4. Get everyone to shout out ideas and write them all down
5. Use Advanced Brainstorming techniques as appropriate
6. Thank all of the participants at the end
7. Analyze the ideas and discover your solutions

While there are risks involved in the early stages of establishing brainstorming sessions, the overall benefits are enormous and with a little preparation and thought you can run brainstorming sessions which will improve your own and your organization's prospects in both the short and long term.

However, traditional brainstorming can be greatly enhanced by using modern updated techniques, materials and software. This is what we call ADVANCED BRAINSTORMING.

There are many aspects of traditional brainstorming which could work better and there are still problems associated with it that can be overcome by incorporating advanced techniques. You can still run a successful session without them but if you know them then you are more likely to run an enjoyable and productive session.

Now that you know how to perform traditional brainstorming, let's move on to see why we need Advanced Brainstorming techniques and how we can use them to our advantage.

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